Rising tide : lessons from 165 years of brand building at procter & gamble / by Davis Dyer, Frederick Dalzell and Rowena Olegario.
Dyer, Davis
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| Physical Description | x, 467 pages : ill. ; 25 cm. |
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100616t2004 maua |ri ||110|eng||||
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$a 9781591391470 (hbk.) : $c Rs.3018.52
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$a 1591391474 (hbk.)
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$a Dyer, Davis.
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$a Rising tide : $b lessons from 165 years of brand building at procter & gamble / $c by Davis Dyer, Frederick Dalzell and Rowena Olegario.
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$a Boston, Mass. : $b Harvard Business School Press, $c c2004.
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$a x, 467 pages : $b ill. ; $c 25 cm.
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$a Includes Index.
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$a Prof. Seema Gupta ; $b Faculty, IIMB ; $c Gift ; $d 01-04-2021 ; $e C35232
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$a Procter & Gamble Company $x History.
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$a Brand name products $z United States $v Case studies.
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$a Product management $z United States $v Case studies.
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$a Soap trade $z United States $x History.
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$a Dalzell, Frederick.
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$a Olegario, Rowena.
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