Building global biobrands: Taking biotechnology to market / by Francoise Simon, Philip Kotler.
Simon, Francoise
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| Physical Description | 336p. |
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$a Building global biobrands: $b Taking biotechnology to market / $c by Francoise Simon, Philip Kotler.
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$a 336p.
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$a Biotechnology, industries
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$a Biotechnology, Marketing
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$a Pharmaceutical Biotechnology industy
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$a Kotler, Philip