R U #SoLoMo ready? : consumers and brands in the digital era [e-book] / by Stavros Papakonstantinidis, Athanasios Poulis and Prokopis Theodoridis

Papakonstantinidis, Stavros
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Location Call Number Barcode Item Class Units Copy Number Status  
IIMB Library
658.872 PAP
EB00448
E-Book
0
On Hold
 
 
 
01339nmm a2200289Ia 4500
001
 
 
vtls000155549
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IIMBL
005
 
 
20180620112600.0
008
 
 
170214s2016    xxu           000 0 und d
020
$a 9781631572579 (e-book)
039
9
$a 201806201126 $b gaddi $c 201806201125 $d gaddi $c 201711221511 $d gaddi $y 201702141635 $z mansur
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$a 658.872 $b PAP
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$a Papakonstantinidis, Stavros
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1
0
$a R U #SoLoMo ready? : $b consumers and brands in the digital era $h [e-book] / $c by Stavros Papakonstantinidis, Athanasios Poulis and Prokopis Theodoridis
250
$a First edition
260
$a New York, New York (222 East 46th Street, New York, NY 10017) : $b Business Expert Press, $c 2016.
300
$a 1 online resource (xv, 99 pages)
490
1
$a Digital and social media marketing and advertising collection, $x 2333-8830
504
$a Includes bibliographical references and index
650
0
$a Internet marketing
650
0
$a Social media
650
0
$a Location-based services
650
0
$a Mobile computing
830
$a Digital and social media marketing and advertising collection, $x 2333-8830
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$u http://portal.igpublish.com/iglibrary/search/BEPB0000459.main.html $y Click here to view
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$a VIRTUA0
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