The digital transformation playbook : rethink your business for the digital age / by David L. Rogers
Rogers, David L
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| Contents | The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models. |
| Physical Description | xi, 278 pages : 24 cm |
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$a 9780231175449 (hbk) : $c Rs.1799
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$a 201811091450 $b gaddi $y 201710031710 $z david
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$a Rogers, David L
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$a The digital transformation playbook : $b rethink your business for the digital age / $c by David L. Rogers
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$a New York : $b Columbia Business School Pub., $c 2016
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$a xi, 278 pages : $c 24 cm
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$a Includes bibliographical references and index
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$a The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
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$a Technological innovations $x Management
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$a Information technology $x Management
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$a New products
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$a Strategic planning
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$a VIRTUA
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$a VTLSSORT0010*0030*0080*0200*0390*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*9992