Strategic market management : global perspectives / by David A. Aaker and Damien McLoughlin
Aaker, David A
| Call Number | |
| Author | |
| Title | |
| Edition | special edition |
| Publication | |
| Physical Description | xiii, 354 pages |
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$a 9788126548927 (pbk)
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$a Aaker, David A
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$a Strategic market management : $b global perspectives / $c by David A. Aaker and Damien McLoughlin
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$a special edition
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$a New Delhi : $b Wiley, $c 2010
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$a xiii, 354 pages
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$a Includes bibliographical references and index
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$a Eden Galimidi, $b Exchange student IIMB ; $c Gift ; $D 10/01/2018 ; $e C34406
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$a Aishwarya R ; $b FPM student, IIM-B ; $c Gift ; $d 27.7.2019 ; $e C34786
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$a Marketing $x Management
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$a Strategic planning
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$a Mcloughlin, Damien
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