Building strong brands / by David A Aaker.
Aaker, David A
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| Physical Description | ix, 380 pages : ill. |
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$a 9781849830409 (pbk) : $c Rs.499
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$a 201906191713 $b gaddi $c 201906191700 $d gaddi $c 201906191645 $d gaddi $c 201906191629 $d gaddi $y 201906191551 $z niranjan
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$a 658.827 $b AAK
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$a Aaker, David A
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$a Building strong brands / $c by David A Aaker
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$a London : $b Pocket Books, $c c1996 [2010]
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$a ix, 380 pages : $b ill.
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$a Includes bibliographical references and index
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$a Brand name products $x Management
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$a Brand name products $x Valuation $x Management
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$a Intangible property $x Valuation $x Management
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$a VIRTUA
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$a VTLSSORT0010*0030*0080*0200*0390*0820*1000*2450*2600*3000*5040*6500*6501*6502*9992