Brand leadership [electronic resource] / by David A. Aaker and Erich Joachimsthaler
Aaker, David A
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| Physical Description | 1 online resource (XII, 351 p.) |
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$a Brand leadership $h [electronic resource] / $c by David A. Aaker and Erich Joachimsthaler
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$a New York : $b The Free Press, $c 2000.
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$a 1 online resource (XII, 351 p.)
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$a Joachimsthaler, Erich.
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