Strategic market management / by David A. Aaker.
Aaker, David A
| Call Number | |
| Author | |
| Title | |
| Edition | 9th ed. |
| Publication | |
| Physical Description | ix, 341 pages : ill. ; 23 cm. |
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$a 9788126536245 (pbk.)
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$a 658.8 $b AAK
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$a Aaker, David A.
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$a Strategic market management / $c by David A. Aaker.
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$a 9th ed.
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$a Hoboken, NJ : $b Wiley, $c c2011.
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$a ix, 341 pages : $b ill. ; $c 23 cm.
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$a Includes bibliographical references and index.
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$a Parth Dayashankar Agnihotri ; $b PGSEM, IIMB ; $c Gift ; $d 5-11-2020 ; $e C34993.
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$a Arvind Raman ; $b PGSEM, IIMB ; $c Gift ; $d 10-09-2015 ; $e C33497
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$a Marketing $x Management.
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$a Strategic planning.
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$a VIRTUA4
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$a VTLSSORT0080*0200*0820*1000*2450*2500*2600*3000*5040*5410*5411*6500*6501*9992