Marketing research / by David A. Aaker, V. Kumar, Robert P. Leone and George S. Day ; adapted by Gopal Das.
Aaker, David A
| Call Number | |
| Author | |
| Title | |
| Edition | 1st ed. |
| Publication | |
| Physical Description | xvii, 610 pages : ill. ; 28 cm. |
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$a 9788126577125 (pbk.) : $c Rs.929.00
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$a 9788126587438 (ebk.)
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$a Aaker, David A.
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$a Marketing research / $c by David A. Aaker, V. Kumar, Robert P. Leone and George S. Day ; adapted by Gopal Das.
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$a 1st ed.
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$a New Delhi : $b Wiley India Pvt. Ltd., $c c2019.
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$a xvii, 610 pages : $b ill. ; $c 28 cm.
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$a Adaption of marketing research, 11th ed. ISV (ISBN: 978812656353)
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$a Includes bibliographical references and index.
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$a Gopal Das ; $b Faculty, IIMB ; $c Gift ; $d 27-07-2021 ; $e C35423, C35424
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$a Marketing research.
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$a Marketing $x Management.
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$a Kumar, V.
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$a Leone, Robert P.
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$a Day, George S.
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$a Das, Gopal.
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