Marketing Whitebook 2023–24 : #iammarketer – Gen AI to Gen Z edited by Dr. Annurag Batra.
| Call Number | |
| Title | |
| Publication | |
| Physical Description | 288p. : billustrations ; 24 cm. |
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vtls000176416
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IIMBL
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20250603115100.0
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250602s20242024ii d 000 0 eng d
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$a 9788195457984 $c Rs.599.00
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$a 202506031151 $b sunitha $c 202506021836 $d mihir $y 202505111117 $z mihir
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$a 658.8 $b BAT
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$a Marketing Whitebook 2023–24 : $b #iammarketer – Gen AI to Gen Z $c edited by Dr. Annurag Batra.
260
$a New Delhi: $b BW Businessworld Media Pvt Ltd, $c 2024.
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$a 288p. : $b billustrations ; $c 24 cm.
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$a Includes bibliographical references.
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$a This edition explores the intersection of Generative AI and Gen Z's connection to AI, providing insights into marketing strategies in the era of generative AI and online consumers.
650
0
$a Civil service $z India $v Biography.
650
0
$a Civil service examination $z India.
650
0
$a Success in business.
650
0
$a Motivation (Psychology)
700
1
$a Batra, Annurag, $e editor.
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$a VIRTUA
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$a VTLSSORT0080*0200*0820*2450*2600*3000*5040*5200*6500*6501*6502*6503*7000*9992
| Subject | |
| Summary | This edition explores the intersection of Generative AI and Gen Z's connection to AI, providing insights into marketing strategies in the era of generative AI and online consumers. |