Marketing Management / by Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth and G. Shainesh
Kotler, Philip author
| Call Number | |
| Author | |
| Title | |
| Edition | 17th Edition |
| Publication | |
| Physical Description | xxii, 649 pages ; illustrations (chiefly color) ; 28 cm. |
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$a 9789367138199 $q (pbk) $c Rs. 1,180.00
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$a Marketing Management / $c by Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth and G. Shainesh
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$a 17th Edition
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$a Chennai: $b Pearson India Education Services Pvt. Ltd., $c 2025
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$a xxii, 649 pages ; $b illustrations (chiefly color) ; $c 28 cm.
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$a Includes bibliographical references and index.
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$a Marketing $v Textbooks.
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$a Marketing $x Management
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$a Keller, Kevin Lane
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$a Chernev, Alexander
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$a Sheth, Jagdish N.
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$a Shainesh, G
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