Consumerism: Search for the consumer interest / edited by David A Aaker, George S Day.
| Call Number | |
| Title | |
| Publication | |
| Physical Description | 442p. |
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00563nam a22001931a 4500
001
vtls000020896
003
IIMBL
005
20110617192400.0
008
100616s1971 |r| ||110|eng||||
035
$a iimb59447
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$a 201106171924 $b VLOAD $y 201006160508 $z VLOAD
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$a 381.3 $b AAK
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$a Consumerism: $b Search for the consumer interest / $c edited by David A Aaker, George S Day.
260
$a New York: $b Free Press, $c 1971.
300
$a 442p.
650
4
$a Consumerism
700
1
$a Day, George S $e Editor
700
1
$a Aaker, David A $e Editor
| Subject |