Consumerism: Search for the consumer interest / edited by David A Aaker, George S Day.

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IIMB Library
381.3 AAK
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$a 201106171924 $b VLOAD $c 201007301200 $d staff $y 201006160508 $z VLOAD
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$a 381.3 $b AAK
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$a Consumerism: $b Search for the consumer interest / $c edited by David A Aaker, George S Day.
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$a 2nd ed.
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$a New York: $b Free Press, $c 1974.
300
$a 460p.
650
4
$a Consumer protection, United States, Addresses, essays, lectures
700
1
$a Day, George S $e Editor
700
1
$a Aaker, David A $e Editor