Consumerism: Search for the consumer interest / edited by David A Aaker, George S Day.
Call Number | |
Title | |
Edition | 3rd ed. |
Publication | |
Physical Description | 504p. |
No requests for this item.
00687nam a22002171a 4500
001
vtls000020898
003
IIMBL
005
20110617192400.0
008
100616s1978 |r| ||110|eng||||
020
$a 0029000408
035
$a iimb98359
039
9
$a 201106171924 $b VLOAD $c 201007301206 $d staff $y 201006160508 $z VLOAD
040
$a IIMB
082
1
$a 381.3 $b AAK
245
0
0
$a Consumerism: $b Search for the consumer interest / $c edited by David A Aaker, George S Day.
250
$a 3rd ed.
260
$a New York: $b Free Press, $c 1978.
300
$a 504p.
650
4
$a Consumer protection, United States, Addresses, essays, lectures
700
1
$a Day, George S $e Editor
700
1
$a Aaker, David A $e Editor