Corporate social responsibility: Doing the most good for your company and your cause / by Philip Kotler, Nancy Lee.
Kotler, Philip
| Call Number | |
| Author | |
| Title | |
| Publication | |
| Physical Description | 307p. |
No requests for this item.
00747nam a22002411a 4500
001
vtls000022078
003
IIMBL
005
20110617193000.0
008
100616s2004 |r| ||110|eng||||
020
$a 0471476110
035
$a iimb121153
039
9
$a 201106171930 $b VLOAD $y 201006160513 $z VLOAD
040
$a IIMB
082
1
$a 658.408 $b KOT
100
1
$a Kotler, Philip
245
1
0
$a Corporate social responsibility: $b Doing the most good for your company and your cause / $c by Philip Kotler, Nancy Lee.
260
$a New Jersey: $b John Wiley, $c 2004.
300
$a 307p.
650
4
$a Social responsibility of business
650
4
$a Social marketing
650
4
$a Corporations, Charitable contributions
650
4
$a Corporate image
700
1
$a Lee, Nancy