Advertising management / by David A Aaker, John G Myers.
Aaker, David A
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| Physical Description | 612p. |
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vtls000002545
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IIMBL
005
20190130142500.0
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100616s1975 |r| ||110|eng||||
020
$a 0130159743
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$a iimb74694
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$a 201901301425 $b AUTHORITY $c 201106171754 $d VLOAD $c 201007301353 $d VLOAD $y 201006160400 $z VLOAD
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$a IIMB
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$a 659.1 $b AAK
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$a Aaker, David A
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$a Advertising management / $c by David A Aaker, John G Myers.
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$a New Jersey: $b Prentice-Hall, $c 1975.
300
$a 612p.
490
0
$a Prentice-Hall international series in management
650
4
$a Advertising
650
4
$a Marketing $x Management
700
1
$a Myers, John G
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