Advertising management / by David A. Aaker and John G. Myers.
Aaker, David A
| Call Number | |
| Author | |
| Title | |
| Edition | 2nd ed. |
| Publication | |
| Physical Description | xiii, 560 pages : ill. ; 23 cm. |
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100616s1983 ii a |r| ||110|eng||||
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$a 0876922361 (hbk.) $c Rs. 45.00
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$a 9780876922361
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$a 659.1 $b AAK
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$a Aaker, David A.
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$a Advertising management / $c by David A. Aaker and John G. Myers.
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$a 2nd ed.
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$a New Delhi : $b Prentice-Hall of India Private Limited, $c 1983.
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$a xiii, 560 pages : $b ill. ; $c 23 cm.
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$a Prentice-Hall international series in management.
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$a Includes bibliographical references and index.
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$a Advertising management.
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$a Advertising media planning.
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$a Decision making $x Management.
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$a Marketing $x Management.
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$a Myers, John G.
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$a VIRTUA
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