Advertising management / by David A Aaker, John G Myers.
Aaker, David A
| Call Number | |
| Author | |
| Title | |
| Edition | 3rd ed. |
| Publication | |
| Physical Description | 564p. |
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$a Aaker, David A
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$a Advertising management / $c by David A Aaker, John G Myers.
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$a 3rd ed.
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$a New Delhi: $b Prentice-Hall, $c 1989.
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$a 564p.
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$a Advertising
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$a Marketing $x Management
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$a Myers, John G
| Subject |