Developing business strategies / by David A Aaker.
Aaker, David A
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| Physical Description | 391p. |
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$a Aaker, David A
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$a Developing business strategies / $c by David A Aaker.
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$a New York: $b John Wiley, $c 1984.
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$a 391p.
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$a Ronald series on marketing management ISSN 0275-875X
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$a Corporate planning
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$a Industrial management