Developing business strategies / by David A Aaker.
Aaker, David A
| Call Number | |
| Author | |
| Title | |
| Edition | 4th ed. |
| Publication | |
| Physical Description | 379p. |
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$a Aaker, David A
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$a Developing business strategies / $c by David A Aaker.
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$a 4th ed.
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$a New York: $b John Wiley, $c 1995.
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$a 379p.
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$a Strategic planning
650
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$a Marketing $x Management