High visibility: The making and marketing of professionals into celebrities / by Irving Rein, Philip Kotler, Martin Stoller.
Rein, Irving
| Call Number | |
| Author | |
| Title | |
| Publication | |
| Physical Description | 346p. |
No requests for this item.
00691nam a22002411a 4500
001
vtls000049590
003
IIMBL
005
20110617223500.0
008
100616s1997 |r| ||110|eng||||
020
$a 0844234486
035
$a iimb114402
039
9
$a 201106172235 $b VLOAD $y 201006160715 $z VLOAD
040
$a IIMB
082
1
$a 659 $b REI
100
1
$a Rein, Irving
245
1
0
$a High visibility: $b The making and marketing of professionals into celebrities / $c by Irving Rein, Philip Kotler, Martin Stoller.
260
$a Illinois: $b NTC Business, $c 1997.
300
$a 346p.
650
4
$a Publicity
650
4
$a Fame
650
4
$a Celebrities
700
1
$a Kotler, Philip
700
1
$a Stoller, Martin
| Subject |