Kotler on marketing : how to create, win, and dominate markets. / by Philip Kotler.
Kotler, Philip
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| Physical Description | xiv, 257 p. : ill. ; 25 cm. |
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$a Kotler, Philip.
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$a Kotler on marketing : $b how to create, win, and dominate markets. / $c by Philip Kotler.
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$a New York : $b Free Press, $c c1999.
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$a xiv, 257 p. : $b ill. ; $c 25 cm.
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$a Includes bibliographical references (p. 229-233) and indexes.
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$a Marketing $x Management
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