B2B brand management. / by Philip Kotler and Waldemar Pfoertsch.
Kotler, Philip
| Call Number | |
| Author | |
| Title | |
| Publication | |
| Physical Description | 357 p. |
No requests for this item.
00731nam a22002291a 4500
001
vtls000008267
003
IIMBL
005
20171013114300.0
008
100616s2006 |r| ||110|eng||||
020
$a 3540253602
035
$a iimb120865
039
9
$a 201710131143 $b mansoor $c 201702031729 $d mansoor $c 201106171819 $d VLOAD $c 201007301359 $d VLOAD $y 201006160421 $z VLOAD
040
$a IIMB
082
1
$a 658.827 $b KOT
100
1
$a Kotler, Philip.
245
1
0
$a B2B brand management. / $c by Philip Kotler and Waldemar Pfoertsch.
260
$a Berlin: $b Springer, $c 2006.
300
$a 357 p.
650
4
$a Branding.
700
1
$a Pfoertsch, Waldemar.
999
$a VIRTUA
999
$a VTLSSORT0080*0200*0350*0400*0820*1000*2450*2600*3000*6500*7000*9992
| Subject |