BMG Entertainment / Harvarad Business School Publishing.
Harvard Business School Publishing.
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| Author | |
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| Physical Description | 10 minutes DVD. |
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$a Harvard Business School Publishing.
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$a BMG Entertainment / $c Harvarad Business School Publishing.
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$a Boston: $b Harvarad Business School publishing, $c 2005.
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$a 10 minutes DVD.
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$a (9-702-900)
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$a As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the music industry, a description of the industry's current structure and economics, and a description of digital downloading efforts.
650
4
$a Electronic commerce
650
4
$a Music industry
650
0
$a Music trade $x Case studies.
650
0
$a Piracy (Copyright) $x Case studies.
650
0
$a Sound recording industry $x Case studies.
999
$a VIRTUA
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$a VTLSSORT0070*0080*0350*0390*0400*0820*1100*2450*2600*3000*5000*5200*6500*6501*6502*6503*6504*9992
| Subject | |
| Summary | As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the music industry, a description of the industry's current structure and economics, and a description of digital downloading efforts. |