How people buy online : the psychology behind consumer behaviour / by Seema Gupta.
Gupta, Seema
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| Physical Description | xiv, 258 pages : ill. |
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$a How people buy online : $b the psychology behind consumer behaviour / $c by Seema Gupta.
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$a New Delhi : $b Sage, $c 2021.
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$a xiv, 258 pages : $b ill.
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$a Consumer behavior $x Technological innovations.
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$a Electronic commerce $x Psychological aspects.
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$a Internet marketing.
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$a Faculty publication.
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