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Aaker, David A
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Brand leadership [electronic resource] / by David A. Aaker and Erich Joachimsthaler
Aaker, David A
Call Number
658.827 AAK
Author
Aaker, David A.
Title
Brand leadership by David A. Aaker and Erich Joachimsthaler
Publication
New York : The Free Press, 2000.
Subject
Brand name products Management.
Brand name products United States Management.
Multimedia
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