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Aaker, David A

Results 21 to 30 of 36

21.

Strategic market management / by David A Aaker. Aaker, David A

Call Number	658.8 AAK
Author	Aaker, David A
Title	Strategic market management / by David A Aaker.
Publication	New York: John Wiley, 1998.
Subject	Marketing Management

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22.

Advertising management / by Rajeev Batra, John G Myers, David A Aaker. Batra, Rajeev

Call Number	659.1 BAT
Author	Batra, Rajeev
Title	Advertising management / by Rajeev Batra, John G Myers, David A Aaker.
Publication	London: Prentice-Hall, 1996.
Subject	Advertising, Management

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23.

Advertising management / by Rajeev Batra, John G Myers, David A Aaker. Batra, Rajeev

Call Number	659.1 BAT
Author	Batra, Rajeev
Title	Advertising management / by Rajeev Batra, John G Myers, David A Aaker.
Publication	Delhi: Pearson Education Asia, 2002.
Subject	Advertising Management

5 copies are available

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24.

Building strong brands / by David A. Aaker. Aaker, David A

Call Number	658.827 AAK
Author	Aaker, David A.
Title	Building strong brands / by David A. Aaker.
Publication	New York : The Free Press, 1996.
Subject	Brand name products Management. Intangible property Valuation Management.

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25.

Managing brand equity : capitalizing on the value of a brand name / by David A. Aaker. Aaker, David A

Call Number	658.827 AAK
Author	Aaker, David A.
Title	Managing brand equity : capitalizing on the value of a brand name / by David A. Aaker.
Publication	New York : The Free Press, c1991.
Subject	Brand name products. Intangible property. Brand name products Valuation Management.

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26.

Brand leadership / by David A Aaker and Erich Joachimsthaler. Aaker, David A

Call Number	658.827 AAK
Author	Aaker, David A
Title	Brand leadership / by David A Aaker and Erich Joachimsthaler.
Publication	New York: Free Press, 2000.
Subject	Brand name products United States Management Branding policy.

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27.

Spanning silos: The new CMO imperative / by David A. Aaker. Aaker, David A

Call Number	658.8 AAK
Author	Aaker, David A
Title	Spanning silos: The new CMO imperative / by David A. Aaker.
Publication	Boston, Mass. : Harvard Business School Press, c2008.
Subject	Marketing Management

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28.

Strategic market management / by David A. Aaker. Aaker, David A

Call Number	658.8 AAK
Author	Aaker, David A.
Title	Strategic market management / by David A. Aaker.
Publication	New Delhi : John Wiley, c2005 [2009]
Subject	Marketing. Marketing Management.

4 copies are available

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29.

Aaker on branding : 20 principles that drive success / David Aaker. Aaker, David A

Call Number	658.827 AAK
Author	Aaker, David A
Title	Aaker on branding : 20 principles that drive success / David Aaker
Publication	New Delhi : Sage Publications, 2015
Subject	Brand name products Management Branding (Marketing)

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30.

Marketing research / by David A Aaker, V Kumar, George S Day and Robert P. Leone Aaker, David A

Call Number	658.83 AAK
Author	Aaker, David A
Title	Marketing research / by David A Aaker, V Kumar, George S Day and Robert P. Leone
Publication	New Delhi : Wiley India, 2011
Subject	Marketing research

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- Batra, Rajeev (3)
- Das, Gopal. (1)
- Day, George S (9)
- Joachimsthaler, Erich (3)
- Kumar, V (4)
- Leone, Robert P (2)
- Mcloughlin, Damien (1)
- Myers, John G (6)