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Aaker, David A

Results 31 to 36 of 36

31.

Strategic market management : global perspectives / by David A. Aaker and Damien McLoughlin Aaker, David A

Call Number	658.8 AAK
Author	Aaker, David A
Title	Strategic market management : global perspectives / by David A. Aaker and Damien McLoughlin
Publication	New Delhi : Wiley, 2010
Subject	Marketing Management Strategic planning

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32.

Building strong brands / by David A Aaker. Aaker, David A

Call Number	658.827 AAK
Author	Aaker, David A
Title	Building strong brands / by David A Aaker
Publication	London : Pocket Books, c1996 [2010]
Subject	Brand name products Management Brand name products Valuation Management Intangible property Valuation Management

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33.

Brand leadership / by David A. Aaker, Erich Joachimsthaler Aaker, David A

Call Number	658.827 AAK
Author	Aaker, David A
Title	Brand leadership / by David A. Aaker, Erich Joachimsthaler
Publication	London Pocket Books, c2009 [2009]
Subject	Brand name products United States Management

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34.

Brand leadership [electronic resource] / by David A. Aaker and Erich Joachimsthaler Aaker, David A

Call Number	658.827 AAK
Author	Aaker, David A.
Title	Brand leadership by David A. Aaker and Erich Joachimsthaler
Publication	New York : The Free Press, 2000.
Subject	Brand name products Management. Brand name products United States Management.
Multimedia	Click here to view

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35.

Strategic market management / by David A. Aaker. Aaker, David A

Call Number	658.8 AAK
Author	Aaker, David A.
Title	Strategic market management / by David A. Aaker.
Publication	Hoboken, NJ : Wiley, c2011.
Subject	Marketing Management. Strategic planning.

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36.

Marketing research / by David A. Aaker, V. Kumar, Robert P. Leone and George S. Day ; adapted by Gopal Das. Aaker, David A

Call Number	658.83 AAK
Author	Aaker, David A.
Title	Marketing research / by David A. Aaker, V. Kumar, Robert P. Leone and George S. Day ; adapted by Gopal Das.
Publication	New Delhi : Wiley India Pvt. Ltd., c2019.
Subject	Marketing research. Marketing Management.

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- IIMB Library (36)
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- Batra, Rajeev (3)
- Das, Gopal. (1)
- Day, George S (9)
- Joachimsthaler, Erich (3)
- Kumar, V (4)
- Leone, Robert P (2)
- Mcloughlin, Damien (1)
- Myers, John G (6)