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Aaker, David A

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Advertising management / by David A Aaker, John G Myers. Aaker, David A

Call Number	659.1 AAK
Author	Aaker, David A
Title	Advertising management / by David A Aaker, John G Myers.
Publication	New Jersey: Prentice-Hall, 1975.
Subject	Advertising Marketing Management

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Advertising management / by David A. Aaker and John G. Myers. Aaker, David A

Call Number	659.1 AAK
Author	Aaker, David A.
Title	Advertising management / by David A. Aaker and John G. Myers.
Publication	New Delhi : Prentice-Hall of India Private Limited, 1983.
Subject	Advertising management. Advertising media planning. Decision making Management. Marketing Management.

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Advertising management / by David A Aaker, John G Myers. Aaker, David A

Call Number	659.1 AAK
Author	Aaker, David A
Title	Advertising management / by David A Aaker, John G Myers.
Publication	New Delhi: Prentice-Hall, 1989.
Subject	Advertising Marketing Management

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Advertising management / by Rajeev Batra, John G Myers, David A Aaker. Batra, Rajeev

Call Number	659.1 BAT;7
Author	Batra, Rajeev
Title	Advertising management / by Rajeev Batra, John G Myers, David A Aaker.
Publication	New Delhi: Prentice Hall India, 2003.
Subject	Advertising, Management Advertising

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Consumerism: Search for the consumer interest / edited by David A Aaker, George S Day.

Call Number	381.3 AAK
Title	Consumerism: Search for the consumer interest / edited by David A Aaker, George S Day.
Publication	New York: Free Press, 1971.
Subject	Consumerism

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Consumerism: Search for the consumer interest / edited by David A Aaker, George S Day.

Call Number	381.3 AAK
Title	Consumerism: Search for the consumer interest / edited by David A Aaker, George S Day.
Publication	New York: Free Press, 1974.
Subject	Consumer protection, United States, Addresses, essays, lectures

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Consumerism: Search for the consumer interest / edited by David A Aaker, George S Day.

Call Number	381.3 AAK
Title	Consumerism: Search for the consumer interest / edited by David A Aaker, George S Day.
Publication	New York: Free Press, 1978.
Subject	Consumer protection, United States, Addresses, essays, lectures

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Developing business strategies / by David A Aaker. Aaker, David A

Call Number	658.401 2 AAK
Author	Aaker, David A
Title	Developing business strategies / by David A Aaker.
Publication	New York: John Wiley, 1984.
Subject	Corporate planning Industrial management

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Developing business strategies / by David A Aaker. Aaker, David A

Call Number	658.4012 AAK
Author	Aaker, David A
Title	Developing business strategies / by David A Aaker.
Publication	New York: John Wiley, 1995.
Subject	Strategic planning Marketing Management

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Developing business strategies / by David A Aaker. Aaker, David A

Call Number	658.401 2 AAK
Author	Aaker, David A
Title	Developing business strategies / by David A Aaker.
Publication	New York: John Wiley, 1998.
Subject	Strategic planning Marketing Management

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- IIMB Library (36)
Item Class
- Book (35)
- E-Book (1)
- Reserve Book (1)
Author
- Batra, Rajeev (3)
- Das, Gopal. (1)
- Day, George S (9)
- Joachimsthaler, Erich (3)
- Kumar, V (4)
- Leone, Robert P (2)
- Mcloughlin, Damien (1)
- Myers, John G (6)