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Consumer behaviour : understanding consumers - designing marketing activities / by Stefan Hoffmann and Payam Akbar. Hoffmann, Stefan, author.

Call Number	658.8342 HOF (C)
Author	Hoffmann, Stefan, author.
Title	Consumer behaviour : understanding consumers - designing marketing activities / by Stefan Hoffmann and Payam Akbar.
Publication	Wiesbaden, Germany : Springer, ©2023.
Subject	Consommateurs Comportement. Consumer behavior.

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