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Anderson, James C
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Business market management (B2B) : understanding, creating and delivering value / by James C. Anderson, James A. Narus, Das Narayandas and D. V. R. Seshadri.
Anderson, James C
Call Number
658.8 AND
Author
Anderson, James C.
Title
Business market management (B2B) : understanding, creating and delivering value / by James C. Anderson, James A. Narus, Das Narayandas and D. V. R. Seshadri.
Publication
Noida : Pearson Prentice Hall, 2009.
Subject
Industrial marketing.
Marketing Management.
5 copies are available
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Faculty Publications
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