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Bayraktar, Ahmet
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1.
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships [E-book] / by Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar
Malhotra, Naresh
Call Number
658.812 MAL
Author
Malhotra, Naresh
Title
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships by Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar
Package Name
Marketing strategy collection.
Publication
New York : Business Expert Press, 2016
Subject
Relationship marketing
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