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Gupta, Seema
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1.

Digital marketing / by Seema Gupta Gupta, Seema

Call Number	658.872 GUP
Author	Gupta, Seema
Title	Digital marketing / by Seema Gupta
Publication	Chennai : McGraw Hill Education (India), 2018
Subject	Electronic commerce Internet marketing Internet advertising Teleshopping Sales and Marketing Marketing

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Faculty Publications (1 available)

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2.

Digital marketing / by Seema Gupta Gupta, Seema

Call Number	658.872 GUP
Author	Gupta, Seema
Title	Digital marketing / by Seema Gupta
Publication	Chennai : McGraw Hill Education (India), 2020.
Subject	Electronic commerce. Internet marketing. Internet advertising. Teleshopping. Sales and Marketing. Marketing.

3 copies are available

IIMB Library (2 available)
Faculty Publications (1 available)

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3.

How people buy online : the psychology behind consumer behaviour / by Seema Gupta. Gupta, Seema

Call Number	658.8342 GUP
Author	Gupta, Seema.
Title	How people buy online : the psychology behind consumer behaviour / by Seema Gupta.
Publication	New Delhi : Sage, 2021.
Subject	Consumer behavior Technological innovations. Electronic commerce Psychological aspects. Internet marketing.

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