Search | Chamo

Home

Advanced Search

Mobile Catalogue

Current Search:

Gurley, Gordon Director.
VCD/DVD

Results 1 to 3 of 3

1.

The idea of marketing in the real-time, total access marketplace [AV] / Regis McKenna. McKenna, Regis

Call Number	658.872 MCK
Author	McKenna, Regis.
Title	The idea of marketing in the real-time, total access marketplace Regis McKenna.
Publication	[Stanford, CA]: Stanford Video; Mill Valley, CA: Kantola Productions [distributor], c2005.
Subject	Brand loyalty. Internet marketing. Customer services

1 copy is available

IIMB Library (1 available)

No requests for this item.

Add To Folder

2.

Managing for both bottom and top line performance [AV] / Jeff Rodek. Rodek, Jeff.

Call Number	658.1554 ROD
Author	Rodek, Jeff.
Title	Managing for both bottom and top line performance Jeff Rodek.
Publication	[Stanford, CA]: Stanford Video; Mill Valley, CA: Kantola Productions, c2004.
Subject	Corporate profits. Customer services

1 copy is available

IIMB Library (1 available)

No requests for this item.

Add To Folder

3.

Don't just set prices: manage them strategically [AV] / Tom Nagle. Nagle, Tom.

Call Number	658.816 NAG
Author	Nagle, Tom.
Title	Don't just set prices: manage them strategically Tom Nagle.
Publication	[Stanford, Calif.]: Stanford University; Mill Valley, CA: Kantola Productions [distributor], c2005.
Subject	Marketing Management Marketing Decision making. Communication in marketing Value Customer relations. Pricing.

1 copy is available

IIMB Library (1 available)

No requests for this item.

Add To Folder

Results per page