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Kotler, Philip
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Results 1 to 10 of 99
1.
According to Kotler : the world's foremost authority on marketing answers your questions. / by Philip Kotler.
Kotler, Philip
Call Number
658.8 KOT
Author
Kotler, Philip.
Title
According to Kotler : the world's foremost authority on marketing answers your questions. / by Philip Kotler.
Publication
New York : Amacom, c2005.
Subject
Marketing.
1 copy is available
IIMB Library
(1 available)
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2.
B2B brand management. / by Philip Kotler and Waldemar Pfoertsch.
Kotler, Philip
Call Number
658.827 KOT
Author
Kotler, Philip.
Title
B2B brand management. / by Philip Kotler and Waldemar Pfoertsch.
Publication
Berlin: Springer, 2006.
Subject
Branding.
1 copy is available
IIMB Library
(1 available)
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3.
Building global biobrands: Taking biotechnology to market / by Francoise Simon, Philip Kotler.
Simon, Francoise
Call Number
660.60688 SIM
Author
Simon, Francoise
Title
Building global biobrands: Taking biotechnology to market / by Francoise Simon, Philip Kotler.
Publication
New York: Free, 2003.
Subject
Biotechnology, industries
Biotechnology, Marketing
Pharmaceutical Biotechnology industy
1 copy is available
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(1 available)
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4.
Corporate social responsibility: Doing the most good for your company and your cause / by Philip Kotler, Nancy Lee.
Kotler, Philip
Call Number
658.408 KOT
Author
Kotler, Philip
Title
Corporate social responsibility: Doing the most good for your company and your cause / by Philip Kotler, Nancy Lee.
Publication
New Jersey: John Wiley, 2004.
Subject
Social responsibility of business
Social marketing
Corporations, Charitable contributions
Corporate image
1 copy is available
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(1 available)
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5.
Creating social change / by Gerald Zaltman, Philip Kotler, Ira Kaufman.
Zaltman, Gerald
Call Number
301.2408 ZAL
Author
Zaltman, Gerald
Title
Creating social change / by Gerald Zaltman, Philip Kotler, Ira Kaufman.
Publication
New York: Holt, 1972.
Subject
Social changes, United states, social conditions 1945
1 copy is available
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6.
High visibility / by Irving J Rein, philip Kotler, Martin R Stoller.
Rein, Irving J
Call Number
158.1 REI
Author
Rein, Irving J
Title
High visibility / by Irving J Rein, philip Kotler, Martin R Stoller.
Publication
London: Heinemann, 1987.
Subject
Sucess
Celebrities
2 copies are available
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(2 available)
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7.
High visibility: The making and marketing of professionals into celebrities / by Irving Rein, Philip Kotler, Martin Stoller.
Rein, Irving
Call Number
659 REI
Author
Rein, Irving
Title
High visibility: The making and marketing of professionals into celebrities / by Irving Rein, Philip Kotler, Martin Stoller.
Publication
Illinois: NTC Business, 1997.
Subject
Publicity
Fame
Celebrities
1 copy is available
IIMB Library
(1 available)
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8.
Instructors' manual: Marketing management / by Philip Kotler.
Kotler, Philip
Call Number
658.8 KOT
Author
Kotler, Philip
Title
Instructors' manual: Marketing management / by Philip Kotler.
Publication
Englewood Cliffs: Prentice-Hall, 1988.
Subject
Marketing
Teachers Handbooks, manual,etc.
1 copy is available
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(1 available)
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9.
Kotler on marketing : how to create, win, and dominate markets. / by Philip Kotler.
Kotler, Philip
Call Number
658.8 KOT
Author
Kotler, Philip.
Title
Kotler on marketing : how to create, win, and dominate markets. / by Philip Kotler.
Publication
New York : Free Press, c1999.
Subject
Marketing Management
1 copy is available
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10.
Lateral marketing : new techniques for finding breakthrough ideas. / by Philip Kotler and Fernando Trias De Bes.
Kotler, Philip
Call Number
658.8 KOT
Author
Kotler, Philip.
Title
Lateral marketing : new techniques for finding breakthrough ideas. / by Philip Kotler and Fernando Trias De Bes.
Publication
New Jersey : John Wiley, 2003.
Subject
Marketing Management
1 copy is available
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(1 available)
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