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Moorthi, Y L R
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American brands in developing countries / by Y L R Moorthi, Kevin Lane Keller. [Working Paper] Moorthi, Y L R

Author	Moorthi, Y L R
Title	American brands in developing countries / by Y L R Moorthi, Kevin Lane Keller.
Publication	Bangalore, Indian Institute of Management Bangalore: 2002.
Subject	American advertisements Consumer needs Developing countries High power brand

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Approach to branding services / by Y L R Moorthi. [Working Paper] Moorthi, Y L R

Author	Moorthi, Y L R
Title	Approach to branding services / by Y L R Moorthi.
Publication	Bangalore, Indian Institute of Management Bangalore: 2000.
Subject	Branding Customer information Economic classification Services marketing

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Brand success evaluation in selected personal care products / by Y L R Moorthi. [Working Paper] Moorthi, Y L R

Author	Moorthi, Y L R
Title	Brand success evaluation in selected personal care products / by Y L R Moorthi.
Publication	Bangalore, Indian Institute of Management Bangalore: 1999.
Subject	Brand success Communication strategies Positioning

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Branding principles - application to business-to-business branding / by Y L R Moorthi. [Working Paper] Moorthi, Y L R

Author	Moorthi, Y L R
Title	Branding principles - application to business-to-business branding / by Y L R Moorthi.
Publication	Bangalore, Indian Institute of Management Bangalore: 2002.
Subject	B2B Brand as person Brand identity Buying center

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Corporate brand image: Antecedents, mediating role and impact on stakeholder expectations / by Prathap Oburai, Y L R Moorthi, Anita and others Basalingappa. [Working Paper] Oburai, Prathap

Call Number	658.827 WP.IIMA.P5/12/4
Author	Oburai, Prathap
Title	Corporate brand image: Antecedents, mediating role and impact on stakeholder expectations / by Prathap Oburai, Y L R Moorthi, Anita and others Basalingappa.
Publication	Ahmedabad, Indian Institute of Management Ahmedabad: 2005.
Subject	Brand management Corporate identity Stakeholder expectations

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Framwork for branding technology offerings and technology companies / by Adrish Bera, Y L R Moorthi. [Working Paper] Bera, Adrish

Author	Bera, Adrish
Title	Framwork for branding technology offerings and technology companies / by Adrish Bera, Y L R Moorthi.
Publication	Bangalore, Indian Institute of Management Bangalore: 2004.
Subject	Branding philosophy Branding technology products Corporate branding Technology marketing

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Karma cola - coke in India / by Y L R Moorthi, Kevin Lane Keller. [Working Paper] Moorthi, Y L R

Author	Moorthi, Y L R
Title	Karma cola - coke in India / by Y L R Moorthi, Kevin Lane Keller.
Publication	Bangalore, Indian Institute of Management Bangalore: 2002.
Subject	Customer-based brand equity Customers and non-customers Indian market

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Market entry and ssustenanfe strategies of Korean firms in Indian consumer electronics market: An exploratory Study / by Y L R Moorthi, T R Madanmohan. [Working Paper] Moorthi, Y L R

Author	Moorthi, Y L R
Title	Market entry and ssustenanfe strategies of Korean firms in Indian consumer electronics market: An exploratory Study / by Y L R Moorthi, T R Madanmohan.
Publication	Bangalore, Indian Institute of Management Bangalore: 1998.
Subject	Consumer electronics Korean firms Market entry Markets and competition

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Value proposition of banking brands in India: [Working Paper]/ Moorthi, Y L R

Author	Moorthi, Y L R
Title	Value proposition of banking brands in India:
Publication	Bangalore: Indian Institute of Managment Bangalore, 2013
Subject	Banking brands, Brand's Value proposition

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Changing roles portrayed by women in Indian advertisements: A longitudinal content analysis [Working Paper]/ Moorthi, Y L R

Author	Moorthi, Y L R
Title	Changing roles portrayed by women in Indian advertisements: A longitudinal content analysis
Publication	Bangalore: Indian Institute of Management Bangalore, 2014
Subject	Women, Television, Advertisements, Society

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Results per page

Location
- IIMB Library (11)
Author
- Basalingappa, Anita (1)
- Bera, Adrish (1)
- Keller, Kevin Lane (2)
- Madanmohan, T R (1)
- Oburai, Prathap (1)
- Pansari, Anita (1)
- Roy, Subhadip (2)
Language
- English (3)