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1.

Conceptual issues in consumer behaviour : the Indian context. / by S Ramesh Kumar. Ramesh Kumar, S

Call Number	658.83420954 RAM
Author	Ramesh Kumar, S
Title	Conceptual issues in consumer behaviour : the Indian context. / by S Ramesh Kumar.
Publication	New Delhi : Pearson, 2003.
Subject	Consumer behaviour India. Marketing India.

6 copies are available

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Faculty Publications (1 available)

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2.

Managing Indian brands : marketing concepts and strategies / by S. Ramesh Kumar. Ramesh Kumar, S

Call Number	658.8270954 RAM
Author	Ramesh Kumar, S.
Title	Managing Indian brands : marketing concepts and strategies / by S. Ramesh Kumar.
Publication	New Delhi : Vikas Publishing House Pvt. Ltd., c2001.
Subject	Branding policy India. Brand name products India Management. Brand name products India Marketing.

6 copies are available

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Faculty Publications (1 available)

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3.

Marketing and branding : the Indian scenario / by S. Ramesh Kumar. Ramesh Kumar, S

Call Number	658.827 RAM
Author	Ramesh Kumar, S.
Title	Marketing and branding : the Indian scenario / by S. Ramesh Kumar.
Publication	New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2007.
Subject	Branding (Marketing) India. Marketing.

4 of the 5 copies are available

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Faculty Publications (1 available)

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4.

Consumer behaviour Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar; in collaboration with Joseph Wisenblin Schiffman, Leon G

Call Number	658.834 SCH
Author	Schiffman, Leon G
Title	Consumer behaviour Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar; in collaboration with Joseph Wisenblin
Publication	Chennai: Pearson, 2010.
Subject	Consumer behavior Motivation research (Marketing) Diffusion of innovation

5 copies are available

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Faculty Publications (1 available)

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5.

Case studies in marketing managemen / edited by S. Ramesh Kumar.

Call Number	658.8 RAM;1-5
Title	Case studies in marketing managemen / edited by S. Ramesh Kumar.
Publication	Chennai : Pearson, c2012
Subject	Marketing Management Case studies

5 copies are available

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Faculty Publications (1 available)

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6.

Consumer behavior / by Leon G Schiffman, Joseph Wisenblit, S Ramesh Kumar Schiffman, Leon G

Call Number	658.834 SCH
Author	Schiffman, Leon G
Title	Consumer behavior / by Leon G Schiffman, Joseph Wisenblit, S Ramesh Kumar
Publication	Delhi : Pearson, 2016
Subject	Consumer behavior Motivation research (Marketing)

4 copies are available

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7.

Consumer behaviour : the Indian context (concepts and cases) / by S. Ramesh Kumar. Ramesh Kumar, S

Call Number	658.8342 RAM
Author	Ramesh Kumar, S.
Title	Consumer behaviour : the Indian context (concepts and cases) / by S. Ramesh Kumar.
Publication	Noida : Pearson India Education Services Pvt. Ltd., c2017.
Subject	Consumer behavior India. Brand name products India. Branding (Marketing) India. Consumers India Attitudes.

4 copies are available

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Faculty Publications (1 available)

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8.

Consumer behavior / by Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar. Schiffman, Leon G

Call Number	658.8342 SCH
Author	Schiffman, Leon G.
Title	Consumer behavior / by Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar.
Publication	Noida : Pearson India Education Services Pvt. Ltd., c2019.
Subject	Consumer behavior. Motivation research Marketing.

10 copies are available

IIMB Library (9 available)
Faculty Publications (1 available)

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