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Ramesh Kumar, S [Guide]
Thesis / Dissertation

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1.

Exploring consumer satisfaction and loyalty / by Anup Krishnamurthy Krishnamurthy, Anup

Author	Krishnamurthy, Anup
Title	Exploring consumer satisfaction and loyalty / by Anup Krishnamurthy
Publication	Bangalore : Indian Institute of Management Bangalore, 2016
Subject	Consumer Satisfaction loyalty

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2.

The effect of primary reference groups, tie-strength and self-knowledge on individual-brand attachment [Dissertation] / Arun Bhattacharyya Bhattacharyya, Arun

Author	Bhattacharyya, Arun
Title	The effect of primary reference groups, tie-strength and self-knowledge on individual-brand attachment Arun Bhattacharyya
Publication	Bangalore : Indian Institute of Management Bangalore, 2017

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