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Schiffman, Leon G
Faculty Publications

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1.

Consumer behaviour Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar; in collaboration with Joseph Wisenblin Schiffman, Leon G

Call Number	658.834 SCH
Author	Schiffman, Leon G
Title	Consumer behaviour Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar; in collaboration with Joseph Wisenblin
Publication	Chennai: Pearson, 2010.
Subject	Consumer behavior Motivation research (Marketing) Diffusion of innovation

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2.

Consumer behavior / by Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar. Schiffman, Leon G

Call Number	658.8342 SCH
Author	Schiffman, Leon G.
Title	Consumer behavior / by Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar.
Publication	Noida : Pearson India Education Services Pvt. Ltd., c2019.
Subject	Consumer behavior. Motivation research Marketing.

10 copies are available

IIMB Library (9 available)
Faculty Publications (1 available)

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