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Shainesh, G [Guide]
Thesis / Dissertation

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1.

The effect of network characteristics on online customer engagement [Dissertation] / by Jose Manu M A. Jose Manu M A

Author	Jose Manu M A
Title	The effect of network characteristics on online customer engagement by Jose Manu M A.
Publication	Bangalore : Indian Institute of Management, 2024.
Subject	Marketing. Customer Engagement. Conformity Theory. Customer reviews

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2.

Role of regulatory focus in pay what you want pricing [Dissertation] / by Kishore Kumar Gangwani Gangwani, Kishore Kumar

Author	Gangwani, Kishore Kumar
Title	Role of regulatory focus in pay what you want pricing by Kishore Kumar Gangwani
Publication	Bangalore : Indian Institute of Management Bangalore, 2019
Subject	Pricing Consumer markets

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