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1.

Impact of interconnectedness of organizations on agility: A multi-theoretical perspective [Working Paper]/ Verma, Varsha

Author	Verma, Varsha
Title	Impact of interconnectedness of organizations on agility: A multi-theoretical perspective
Publication	Ahmedabad: Indian Institute of Management, 2014
Subject	Relationship marketing Online retailing Customer relationship marketing Marketing Management

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2.

Consumers' need for uniqueness: A cross-cultural validation [Working Paper]/ Sharma, Dheeraj

Author	Sharma, Dheeraj
Title	Consumers' need for uniqueness: A cross-cultural validation
Publication	Ahmedabad: Indian Institute of Management,
Subject	Cross-cultural studies, Market maven Consumers' needs for uniqueness

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3.

Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry: [Working Paper]/ by Dheeraj Sharma Sharma, Dheeraj

Author	Sharma, Dheeraj
Title	Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry: by Dheeraj Sharma
Publication	Ahmedabad : Indian Institute of Management, 2014
Subject	Service quality Customer satisfaction Retail patronage

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4.

Is marketing a science : Debate revisited / by Dheeraj Sharma Sharma, Dheeraj

Author	Sharma, Dheeraj.
Title	Is marketing a science : Debate revisited / by Dheeraj Sharma.
Publication	Ahmedabad : Indian Institute of Management, 2016.
Subject	Markrting.

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5.

Understanding coefficient alpha: assumptions and interpretations / by Dheeraj Sharma Sharma, Dheeraj

Author	Sharma, Dheeraj.
Title	Understanding coefficient alpha: assumptions and interpretations / by Dheeraj Sharma.
Publication	Ahmedabad : Indian Institute of Management, 2016.
Subject	Statistics Coefficient Alpha.

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6.

An exploratory investigation of impact of perceived cannibalization on salesperson's trust, commitment, job satisfaction, job performance and relational capital. / by Dheeraj Sharma. Sharma, Dheeraj

Author	Sharma, Dheeraj.
Title	An exploratory investigation of impact of perceived cannibalization on salesperson's trust, commitment, job satisfaction, job performance and relational capital. / by Dheeraj Sharma.
Publication	Ahmedabad : Indian Institute of Management, 2016.
Subject	Job satisfaction. Job performance. Relational capital.

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7.

Consumers' expectations of sales events : how satisfied are consumer with shopping during sales events? / by Shaheen Borna and Dheeraj Sharma Borna, Shaheen

Author	Borna, Shaheen.
Title	Consumers' expectations of sales events : how satisfied are consumer with shopping during sales events? / by Shaheen Borna and Dheeraj Sharma.
Publication	Ahmedabad : Indian Institute of Management, 2016.
Subject	Sales events. Consumer participation.

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8.

Is conspicuous consumption of business leaders justified and morally defensible? / by Shaheen Borna and Dheeraj Sharma Borna, Shaheen

Author	Borna, Shaheen.
Title	Is conspicuous consumption of business leaders justified and morally defensible? / by Shaheen Borna and Dheeraj Sharma.
Publication	Ahmedabad : Indian Institute of Management, 2016.
Subject	Consumption Business leaders.

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9.

Marketing channels for E-commerce in emerging markets / by Ankur Kapoor and Dheeraj Sharma Kapoor, Ankur

Author	Kapoor, Ankur.
Title	Marketing channels for E-commerce in emerging markets / by Ankur Kapoor and Dheeraj Sharma.
Publication	Ahmedabad : Indian Institute of Management, 2016.
Subject	E-commerce. Emerging markets.

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10.

Ecommerce selling in an emerging economy context / by Arpita Pandey and Dheeraj Sharma Pandey, Arpita

Author	Pandey, Arpita.
Title	Ecommerce selling in an emerging economy context / by Arpita Pandey and Dheeraj Sharma.
Publication	Ahmedabad : Indian Institute of Management, 2016.
Subject	Ecommerce.

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