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1.

Exploratory study of factors affecting MBA students' attitude towards learning via case study pedagogy: Insights from advertising literature / by Ramendra Singh, Piyush Kumar Sinha. Singh, Ramendra.

Author	Singh, Ramendra
Title	Exploratory study of factors affecting MBA students' attitude towards learning via case study pedagogy: Insights from advertising literature / by Ramendra Singh, Piyush Kumar Sinha.
Publication	Ahmedabad, Indian Institute of Management Bangalore: 2006.

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2.

Impact of format on retailers brand: Its threats and opportunities a theoretical analysis / by Piyush Kumar Sinha. [Working Paper] Sinha, Piyush Kumar

Author	Sinha, Piyush Kumar
Title	Impact of format on retailers brand: Its threats and opportunities a theoretical analysis / by Piyush Kumar Sinha.
Publication	Ahmedabad, Indian Institute of Management Ahmedabad: 2002.
Subject	Brand image Business model Direct sailing Telemarketing

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3.

Insight into the growth of new retail formats in India / by Piyush Kumar Sinha, Sanjay Kumar Kar. Sinha, Piyush Kumar

Author	Sinha, Piyush Kumar
Title	Insight into the growth of new retail formats in India / by Piyush Kumar Sinha, Sanjay Kumar Kar.
Publication	Ahmedabad, Indian Institute of Management: 2007.

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4.

Investigation of incongruency and distraction hypotheses: The context of dubbed TV commercials / by P Venkatesh, Piyush Kumar Sinha. Venkatesh, P

Author	Venkatesh, P
Title	Investigation of incongruency and distraction hypotheses: The context of dubbed TV commercials / by P Venkatesh, Piyush Kumar Sinha.
Publication	Ahemdabad, Indian Institute of Management: 2008.

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5.

Revisiting conceptualisation and classification of distribution service outputs / by Walter Van Waterschoot, Piyush Kumar Sinha, Joeri De and others Haes.. Waterschoot, Walter Van

Author	Waterschoot, Walter Van
Title	Revisiting conceptualisation and classification of distribution service outputs / by Walter Van Waterschoot, Piyush Kumar Sinha, Joeri De and others Haes.
Publication	Unknown: Ahmedabad, 2004.

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6.

Segmenting shoppers on their behaviour / by Piyush Kumar Sinha. [Working Paper] Sinha, Piyush Kumar

Author	Sinha, Piyush Kumar
Title	Segmenting shoppers on their behaviour / by Piyush Kumar Sinha.
Publication	Ahmedabad, Indian Institute of Management Ahmedabad: 2002.
Subject	Retail mix Retailing Segmentation Shopping

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7.

Store format choice in an evolving market - A TPA approach / by Kamaljit Sing Anand, Piyush Kumar Sinha. Anand, Kamaljit Sing

Author	Anand, Kamaljit Sing
Title	Store format choice in an evolving market - A TPA approach / by Kamaljit Sing Anand, Piyush Kumar Sinha.
Publication	Ahmedabad, Indian Institute of Management: 2008.
Subject	Store Choice modelling Theory of Planned Behaviour Indian Institute of Management Ahmedabad India

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8.

Using transaction utility approach for retail format decision / by Piyush Kumar Sinha. Sinha, Piyush Kumar

Author	Sinha, Piyush Kumar
Title	Using transaction utility approach for retail format decision / by Piyush Kumar Sinha.
Publication	Ahmedabad, Indian Institute of Management: 2004.

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9.

Organized retailing of hroticultural commodities Sinha, Piyush Kumar

Author	Sinha, Piyush Kumar
Title	Organized retailing of hroticultural commodities:
Publication	Ahmedabad : Indian Institute of Management Ahmedabad , 2012

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10.

Development of modern retailing in India : It's impacts on distribution and procurement networks and changing consumption pattern / Sinha, Piyush Kumar

Author	Sinha, Piyush Kumar
Title	Development of modern retailing in India : It's impacts on distribution and procurement networks and changing consumption pattern /
Publication	Ahmedabad : Indian Institute of Management Ahmedabad , 2012

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